Onlinefocus - Learn the keys to online branding

Branding

Monday, September 5, 2005: 12noon Pacific Time

Your site may not look very good, but it does the job. Your site may look great, but you're getting complaints from customers and prospects that they can't find what they are looking for on your site. In this Telesymposium, we detail how bad design impacts your brand and bottom line, how good design improves your customer and prospect relationships which can lead to more sales, and specific things you can do to move your design from ineffective to effective.

Dennis Presiloski,
Director, Visual Communications

Dennis leads our visual communications team in creating attractive, appropriate, business savvy websites. Dennis has over 15 years experience in visual design: his work has appeared in Newsweek, Esquire, and the San Jose Mercury News; additionally, his designs for the Morgan Stanley and FedEx websites have won several awards.

In establishing and maintaining a brand, it is desirable to not only provide excellent service and value to your customer, but to anchor those good feelings to you and you alone. This can be achieved through creating a branded environment. A company's look and feel is not just for recognition, but also to provide an anchor to link customer good will.

In addition to providing a branded experience graphics can and should enhance the key aspects of usability: navigation, task guidance, readability, comprehension and presentation speed.

Usability isn't just about number of clicks and levels of navigation. It's also about how the user feels while interacting within an environment. It's about the brand. Make them feel good and they will speak well of you - and that is the best advertising that money CAN buy.

Telesymposiums are free to join and your level of participation is up to you. Sit and listen or share your experience and expertise.

Register now