Ads & Promos     The standard advertising principles of attraction, information, motivation, and action still apply online - but not in the same way as other media. Onlinefocus can help you create targeted, effective promotions, to build recognition and facilitate action.   Four Aspects of Effective Advertising Attraction The challenge of online advertising is to get the right message to the right person, not indiscriminately diverting anyone and everyone. For most companies, the most effective way to reach their customers is on their own site. Information A promotion may be fun, it may be visually appealing, it may even be clever, but to be effective, online advertising needs to provide content or value in and of itself, then your customers will listen. Motivation Online or off, people have the same psychological needs. The challenge is to communicate both emotionally and factually a message that motivates them. Action What is truly effective when the user has full control of what happens next? Lowering the barriers along the sales cycle are key to increasing conversion. The initial ad is just the tip of the iceberg, to be truly effective the whole process needs to be optimized. Globalization If your business spans the globe you need to be able to communicate your value proposition effectively in multiple languages and with sensitivity to different cultures. Onlinefocus can help you maintain brand integrity, target communication, localize content, and manage your global communications. More about Globalization   Onlinefocus has been a long-time partner with FedEx, assisting them in reaching a global audience in more than 200 countries worldwide.     Convergence Online marketing is still in its infancy. As television and the internet move closer and closer to convergence, advertising begins to take on new capabilities and new formats. Onlinefocus is helping strategically thinking companies to define the next generation of interactive promotions. More about Web Strategy Next:     Proof of Concept   Advertising vs. Branding   The much-touted advantage of online advertising has always been the ability for consumers to take immediate, and measurable, action. While this remains true it does not diminish the capability of the web to function in a similar way to other medias-as a long-term brand relationship-building tool. The click through data tells the tale. People don't see a banner ad and click through to buy any more than they see a billboard on the freeway and pull over to buy a new car.   For many industries a sale is not based on an impulse decision. The key is to create environments and experiences to build brand affinity so that when the consumer is ready to act, they think of you. It's about planting seeds - the long sale.   More about Interactive Branding           © 1996-2006 Onlinefocus, Inc. | Contact Us | A UCI Web Group Company. All rights reserved.