| |
|
|
Content strategy begins with a plan.
We start by identifying your communication goals and objectives, as well as the needs of your primary users. We inventory and analyze your existing content to determine what is still useful and what needs to be re-developed. This is based upon its freshness, the marketplace conditions affecting your industry or target audience, and its appropriateness in terms of best practices for the web. We perform a competitive analysis of content on the market, evaluate third-party content providers, and help you to develop a timely and appropriate release schedule and editorial plan. 
|
|
|
