Onlinefocus
Home
Who We Are
What We Do
What We Think
Contact Us

Services
Solutions
Process
Case Studies


Discovery
Definition
Design
Development
Delivery

Definition

  Definition
Get a FREE Expert Analysis of Your Site!
Have our team of multi-disciplinary professionals comb through your site for free. You'll get an unbiased opinion, as well as some ideas for easy improvement.
Do it Now!

  The Definition phase allows time for the project teams to consider and react to the information uncovered during the Discovery phase. The key result of this phase is a clear definition of the project requirements as well as a finalized timeline.
 
Typical Definition Process Components
Vision Statement and Mission Declaration
User Profiles and Scenarios
Use Cases List
Requirements Documentation
Risk Assessment
High Level Site Map
 
Vision Statement and Mission Declaration
The Vision Statement unifies and clarifies the long-term strategic business goals of the website. The Mission Declaration defines the specific, tactical objectives for the current project - including a list of metrics for judging the success of the project. Both of these items are created at a joint session attended by both the client and Onlinefocus.
 
User Profiles and Scenarios
It is essential to paint a clear picture of the intended audience of the site or application, and to define the key scenarios through which they will interact with the website. We create profiles of the primary and secondary users of the product, containing basic demographic information along with inferences regarding user goals and expectations. For more complex or large scale sites and applications we also write narrative descriptions of the primary scenarios that the website should handle, accompanied, where appropriate, by flow diagrams.
 
Use Cases
Key Tasks List of use cases- for each user profile, a list of key tasks is generated
 
Risk Assessment
Examining the aspects of the project that present the greatest risk - so that with careful planning and management, appropriate steps are taken to mitigate those risks.
 
Definition Deliverables
Onlinefocus analyzes the implications of the Discovery phase, and then typically submits a draft Requirements Document to the client for review. The Requirements Document specifies the precise outcomes and deliverables of the project. Upon concensus with the client, the final document may include any or all of the following components:
 
Concept
 
Features and Functionality
Planned, new, and modified features and functionality that were identified and/or validated through the Discovery Phase and then filtered through the risk and ROI analyses.
 
Look & Feel / Tone & Manner
Requirements that characterize the "personality" of the application-it's appearance and voice.
 
High Level Site Architecture
A preliminary diagram or index of the primary sections of the site
 
Content Strategy
Content strategy is most relevant to marketing communications or knowledge management web sites. (It is central, for example, to Cisco IQ and Sun Edu) Your content strategy is a combination of what content you will develop for your site and how you will maintain it. The former is implied by the High Level Site Architecture.
 
Technical Requirements
A spectrum of technical information including host system specifications, client-side specifications, performance targets, security requirements, and deployment plans.
 
Updated Project Plan
After the finalized Requirements Document is signed, Onlinefocus submits a updated Project Plan that defines the precise timeline for the project and the outcome of each step. All underlying assumptions are also defined.

Next:     Design