Discovery   Get a FREE Expert Analysis of Your Site! Have our team of multi-disciplinary professionals comb through your site for free. You'll get an unbiased opinion, as well as some ideas for easy improvement. Do it Now!   The Discovery phase entails all investigation necessary to develop a thorough understanding of the business, the website, and the users. The information gathered during the Discovery phase provides a solid foundation for the specific product requirements created in the Definition phase. The objective is to identify all pertinent information that could or should influence the details of the project.   Typical Discovery Process Components Kick-off Meeting Asset Transfer and Review Existing Data Transfer and Review Site Inventory Content Inventory Stakeholder Interviews Mission/Vision Consolidation Competitive Analysis and Benchmarking User Studies Usability Testing   Kick-Off Meeting Once the proposal is accepted and signed, definitive project teams are assigned at both the client and Onlinefocus. A kick-off meeting is held with team members from both organizations. To define project vision, goals, objectives, and known risks. Priorities are determined and a schedule of next steps will be finalized. The overall timeline for the project is created, subject to revision during the Definition phase.   Existing Data Transfer and Review The client provides any existing documents that will assist Onlinefocus in understanding the product, the business goals, and the users, such as order forms, customer feedback, requirements documents, etc.   Client Stakeholder Interviews Onlinefocus interviews key client stakeholders to establish a clear understanding of the business goals of the site or project, the intended tone and marketing messages, the target audience, development priorities, planned and available content, and any other information pertinent to the project.   Competitive Analysis An analysis of competitive sites or applications in terms of features and benefits, functionality, branding, target audience, usability, and appeal. This helps identify potential product features, as well as how to deliver an experience that optimally positions the brand.   Technical Constraints Analysis Onlinefocus interviews at least one key technical personnel at the client regarding their company's current Internet operations, in order to reveal any technical constraints or assumptions that could influence the course of the project - including any potential impact on the user interface design, task flows, and client-side implementation.   User Studies In order to develop a solid understanding of the application's target users, Onlinefocus conducts an appropriate set of user studies. These are described in more depth under Design Services.   Discovery Deliverables: Key Findings Presentation The Discovery phase culminates in a meeting where Onlinefocus and the client collaboratively review the findings and their implications. Next:     Definition         © 1996-2006 Onlinefocus, Inc. | Contact Us | A UCI Web Group Company. All rights reserved.