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Are you getting the world out of your wide web efforts?
Download our free white paper "How Do You Globalize a Web Site." |
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Onlinefocus offers both globalization and localization services. We have helped our clients plan and build an effective worldwide web presence, engineered to support efficient maintenance. The key to this efficiency is planning the system upfront to meet the specific needs of your company. The resulting plan takes into account a wide range of business, technology, and human factors - crafting a strategy that meets not only your current needs, but also your ongoing maintenance needs and your objectives for future growth.
Raise the visibility of your company in international markets and better position your company to capture international business. |
Keep your international websites in synch so your company speaks with a single, effective voice - while maintaining the unique aspects of each country's website. |
Keep your international websites current and relevant - and consistent with one another - without spending a fortune on maintenance. |
With our international maintenance system, you get rapid response to needed updates. Most maintenance changes are completed in less than 48 hours - and sooner in the case of an emergency. |
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Before we propose any solutions for your situation, we carefully study the exact needs and circumstances of your company and your international marketing operations. Based on that analysis, we propose a collection of approaches and technologies tailored specifically to your company's needs.
Some of the components of your specific solution may include:
Our analysis will help you refine your existing strategy for globalization and localization - or create a strategy if you don't already have one. (See the sidebar for the difference between globalization and localization.)
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If you need to maintain substantial quantities of web copy that are similar from country to county, then our SmartContent system may be just the answer. This system allows similar content to be stored in a single location, embedded with tags to flag the details that differ from country to country. With our SmartContent system we currently maintain more than 200 country websites for FedEx, providing incredible efficiencies when a single content update affects dozens or even hundreds of sites at once. The SmartContent system can work either with static sites - by generating finished pages for storing on the web server - or it can serve the finished pages in real time.
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For fast, reliable, high-quality website maintenance, our SiteWorks service provides unparalleled benefits.
 More about SiteWorks
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If you need a simple, easy-to-use tool for self-maintenance of key pages on your website, one of our SiteManage tools may be exactly what you need. At a price that is orders of magnitude cheaper than a TeamSite installation - and much easier to learn and use - SiteManage allows your website to respond immediately to changing world circumstances.
To effectively promote your offerings across multiple geographic markets we tailor your communications to the sensibilities of the local audience with context accurate translation. We apply the advertising principles of attraction, information, motivation and action while maintaining the integrity of your global brand.
More about Advertising
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