The Internet also plays a strategic role in streamlining processes and communication before the product reaches the consumer. Whether the product is manufactured by an O.E.M, by Contract, or Off Shore, in the manufacturing industry an effective web based strategy facilitates collaborative product development, ensuring a smooth flow of product and manufacturing information throughout the product life cycle. Through automation and self service, the Internet helps manufacturing companies cut costs and increase efficiency, creating a competitive advantage in its global supply chain.

Since our inception, Onlinefocus has helped leading companies such as Sun Microsystems; LSI Logic, Sara Lee; Cooper Lighting; Akamba, and Procera Networks maximize their profits by streamlining their information supply chain. Our depth of experience, from Hi-tech, to consumer goods, to industrial products, will help guarantee that your web strategy is not regarded as something separate, but a key ingredient of your strategic business plan.

In 1997, Cooper Lighting engaged OnlineFocus build a product ordering website, taking their company onto the Internet. OnlineFocus developed the strategy for Cooper to be successful, without disintermediation or disenfranchising of its distributor relationships - crucial to their sales.

As a part of that effort, OnlineFocus designed and developed cooperlighting.com - the first phase of the product ordering system. Their online store, designed and developed by OnlineFocus, would let users sign in and review the products that were available to them, place and track orders. Email notification would be provided when an order was placed and shipped. A shopping cart would hold the order, and users could save and replicate their shopping carts as required. Products could be purchased by purchase order or credit card.

The site also provided a dynamically generated product information system (online catalog) that allowed users to look up detailed information on over 7000 products in 13 separate product lines. This information was indexed and cross-referenced to minimize navigation. This project represents an ideal model for taking a large set of information about products and providing access from a single product screen. Upon performing a product search, users receive an index linked to various types of information in specific file formats including product images, product and technical specs.

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