Web strategy to achieve your business goals

Web Strategy

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We've been doing web strategy since before it had a name. Helping our clients make long range plans to achieve their business goals using the internet as a key component of their business plan.

More than any other service, this one is collaborative. What we bring to the table is our deep knowledge of what's possible on the web - what the web can do for you both internally and externally. We can help you identify ways that the internet will help you improve customer service and increase employee productivity and satisfaction.

Here are some of the results our clients have achieved:

Cathay Pacific
The Cathay Pacific Mileage Auction helped reduce empty seats on most flights by approximately 30%.

Cooper Lighting
The Cooper lighting web site increased online business dramatically without alienating the existing distributor network. More about this project

LSI Logic
A well-planned consolidation of support content decreased the number of tech calls by 25% to 30%.

Prioritized development led to increased efficiency, sales generation, and a rapidly growing business.

Contect Strategy

Web strategy is a combination of investigation, analysis, imagination and pragmatism.

First we employ our research and analysis services to understand the lay of the land, and the people who will be walking it. We collaborate with our clients to understand their vision for the business. Then we envision how the web site can support it.

Finally we help you plan how to get there. This includes identifying features and functions that will impact the bottom line, either directly or, more often, indirectly. It also includes finding ways to measure the site's success.

Other strategy based projects

BaptistOnline
Flightmaker
Sun EDU