News   April 5, 2005   Web Marketing Association Features Onlinefocus Brand Management Solution If you saw Castaway, you will remember that FedEx was cast in a major role in that movie. But what had to happen behind the scenes before FedEx got the part? If you know anything about corporate identity management, you know that the producer didn’t just get to use FedEx planes and uniforms without some deep dialogs with FedEx. The FedEx Identity site is about streamlining those sorts of requests, and automating the process as much as possible. Download the entire article (PDF 329kb)             © 1996-2006 Onlinefocus, Inc. | Contact Us | A UCI Web Group Company. All rights reserved.